ExpressVPN joins the FIFA World Cup 2026™ as an Official Supporter 

ExpressVPN is heading to the world’s most-watched tournament, with LED pitch-side branding at matches, a ticket sweepstakes that could put fans inside the stadiums, and a Times Square Digital Takeover the week of the Final.

ExpressVPN has been named an Official Tournament Supporter in the U.S., Canada, and Europe for the FIFA World Cup 2026™. It's our biggest sports partnership to date, bringing our digital security message to fans watching in stadiums and around the world.

To celebrate the partnership, we’re giving fans the chance to win tickets across the quarterfinals, semifinals, and final.

The tournament is expected to engage a global audience of 6 billion, from the millions watching in stadiums to the billions tuning in around the world. For ExpressVPN, it’s a chance to remind fans that online security matters wherever they watch.

Why online security matters during the FIFA World Cup 2026™

Major international sporting events are among the most targeted moments in the cybersecurity calendar, and the FIFA World Cup 2026™ is set to be the largest of them.

The tournament will bring millions of fans to stadiums across the U.S., Canada, and Mexico, with many more following from their home countries on hotel, airport, and venue networks they have never used before. A fan traveling for a match could move from airport Wi-Fi to a hotel network, then to a ride-share, a restaurant, a stadium concourse, and back again, all in the space of a day.

The same convenience that makes public networks useful also makes them risky.

Phishing campaigns tied to ticketing and merchandise typically spike around major tournaments. Traveling fans may face data theft or surveillance when using foreign SIMs, public hotspots, or venue networks they cannot easily verify. Even a Wi-Fi network that looks legitimate can be spoofed by cybercriminals using off-the-shelf tools, a tactic known in the cybersecurity industry as an "evil twin" attack.

Our own research found that more than 70% of football fans surveyed across six countries said they would trust a public Wi-Fi network if it carried the name of a venue or event they were attending. A name like that can feel reassuring in the moment, especially when all you want is to check a score, message a friend, or upload a photo. But a familiar name is not always proof that a network is safe.

Read more: The 2026 World Cup Wi-Fi trap: how a familiar venue name fools 7 in 10 fans

That’s why ExpressVPN's presence at the FIFA World Cup 2026™ feels especially relevant. When our branding appears on LED boards during matches, it will be a reminder that digital security belongs wherever fans are watching, traveling, streaming, sharing, and connecting.

ExpressVPN ticket sweepstakes

To celebrate the partnership, ExpressVPN is running a ticket sweepstakes, giving fans the chance to win prizes including tickets to experience every stage of the road to the FIFA World Cup 2026™ Final, with 50 premium tickets up for grabs across the quarterfinals, semifinals, and the final.

The sweepstakes is open to eligible participants in the U.S., Canada, and Europe, with entry available for new ExpressVPN customers.

Full entry details, eligibility requirements, opening and closing dates, prize information, and terms and conditions are available on the official sweepstakes T&Cs page.

A Times Square digital takeover

In the week leading up to the FIFA World Cup 2026™ Final, ExpressVPN will be running a Times Square Digital Takeover in partnership with Clear Channel Outdoor. The takeover puts our AI-powered adverts across the digital displays of Times Square, one of the most-watched advertising locations in the world. Watch our YouTube and Instagram channels for the big reveal.

Follow the FIFA World Cup 2026™ with ExpressVPN

We'll be sharing more updates on the sponsorship and the ticket sweepstakes across ExpressVPN channels in the lead-up to the tournament.

Whether you end up at a match or watching from a hotel room with our app running quietly in the background, we’re glad to have you along for the ride.